Real estate · PropTech · WordPress

Property portals that load fast and close deals.

Real estate sites live or die on search speed and listing freshness. I build WordPress portals with faceted property search, automated feed imports and map-heavy listings that stay fast under load — engineered to rank and to convert browsers into enquiries.

Get a free portal audit Vs. a portal vendor
< 2.5sLCP on listing search
10k+Listings handled
DailyPortal feed imports
Barcelona · 2+ beds · up to €1.5M Search
For saleApartment2+ bedsTerracePoolParking

1,284 properties · sorted by relevance

Exterior Pool Living room Kitchen Featured Exterior
€1,250,000
320 m²4 bed3 bathPool

Detached villa · Sant Cugat, Barcelona

Living room Bedroom Kitchen Living room
€389,000
78 m²2 bed

Eixample, Barcelona

Exterior Terrace Interior Exterior
€670,000
145 m²3 bed

Sea view · Sitges

Faceted search · 1,284 results filtered instantly LCP 1.9s
Where real estate sites leak

Every sector loses a customer differently. Yours loses them mid-search.

A slow filter, a stale listing, a map that hangs — and the buyer is back on the aggregator. These are the three failures I see most on property sites.

01

Search that stalls

Faceted filters that trigger a full page reload and a heavy query on every click. Buyers refine two or three times, hit lag, and leave. Search has to feel instant or it isn't used.

02

Listings that rot

Manual updates mean sold properties linger and new ones arrive late. Stale inventory kills trust and wastes crawl budget on dead URLs. Feeds should sync themselves.

03

Media that drags

Galleries and map tiles loaded eagerly, unoptimised, blocking the first paint. On mobile — where most property search happens — that's the difference between an enquiry and a bounce.

What I build

Real estate engineering, on WordPress.

Everything a portal or brokerage needs to search, list and convert — built custom, kept fast.

01

Faceted property search

Instant filtering across price, beds, type, location and features — without a full reload.

  • AJAX / REST-driven filters
  • Indexed queries that scale to 10k+ listings
  • Saved searches & alerts
02

Portal feed imports

Automated sync from your CRM or the portals your agents already use.

  • Idealista, Fotocasa, Rightmove, MLS & custom feeds
  • Scheduled cron imports with de-duplication
  • Auto-expiry of sold & withdrawn listings
03

Maps & media

Map-based browsing and heavy galleries that don't wreck your Core Web Vitals.

  • Clustered map search, lazy-loaded tiles
  • Responsive image pipelines & CDN
  • Virtual tours & floorplan embeds
04

Lead capture & CRM

Enquiries that land where your agents work, instantly and without friction.

  • Viewing requests & valuation forms
  • CRM & WhatsApp integrations
  • Spam-hardened, GDPR-compliant
05

Technical SEO for listings

So your properties rank instead of the aggregators outranking you.

  • RealEstateListing & Residence schema
  • Clean URL architecture & sitemaps
  • Crawl-budget control for large inventories
06

Performance & scale

Fast on mobile, stable during launch-day spikes, hardened against attacks.

  • Core Web Vitals optimisation
  • Object caching, CDN, edge rules
  • Security hardening & backups
What that adds up to

Numbers a portal owner feels.

/01
0

Typical LCP on a faceted listing-search page, on mobile.

/02
0

Average drop in load time after a portal rebuild.

/03
0

Live listings kept indexed, fast and self-updating.

/04
0

Automated feed syncing — no agent touches a listing twice.

/05
0

Median PageSpeed score across delivered sites — measured on live URLs, verifiable on request.

/ A portal vendor, or a partner

An off-the-shelf portal,
or one built for your funnel?

Products like Placester, iHomefinder, Real Geeks or a stock Houzez theme get you online fast. But you rent a template everyone else runs, you don't own the code, and performance is whatever the platform decides. Here's the honest comparison.

Working with me

Bespoke, owned by you, and tuned to your inventory.

  • 01Faceted search tuned to your data and indexed to stay instant at 10k+ listings, instead of a generic query layer shared with every other tenant.
  • 02You own the code. Full IP transfer, repository and credentials handed over on delivery — cancelling nothing takes the site down.
  • 03Your domain, your schema, your crawl budget — engineered to outrank aggregators rather than feeding them your buyers.
  • 04Any feed, any CRM, any portal. Wired to how your agents actually work, not limited to a fixed connector list.
  • 05When it breaks, you get the engineer who built it, within one business day.

An off-the-shelf portal

Fast to launch, rented, and the same as everyone else's.

  • 01A shared query layer that slows as your inventory grows, with little you can do about it.
  • 02You rent the platform. Cancel the subscription and the site goes with it.
  • 03Often IDX iframes or vendor subdomains that pass ranking authority to the platform, not to you.
  • 04Only the integrations on the vendor's connector list, on the vendor's timeline.
  • 05A support queue, a ticket number, and whoever happens to be free.

Product names such as Placester, iHomefinder, Real Geeks or Houzez are referenced for comparison only and belong to their respective owners. An off-the-shelf portal is a genuinely good fit for a solo agent who needs to launch this week — the trade-off only bites once search volume, inventory and brand start to matter.

How it goes

From audit to launch, transparent throughout.

STEP 01

Portal audit

I profile your current search, feeds, media and Core Web Vitals, then hand you a prioritised report — free, no pitch.

STEP 02

Data & feeds

We map your listing sources and CRM, and I design the import and taxonomy so inventory stays fresh on its own.

STEP 03

Build & tune

Search, maps and lead capture built on staging, with weekly demos and performance budgets enforced from day one.

STEP 04

Launch & care

DNS migration, post-launch monitoring, a 30-day warranty and an optional care plan that keeps it fast as you grow.

FAQ

Real estate, answered.

Idealista, Fotocasa, Rightmove, Zoopla, most MLS/RETS and IDX sources, and any CRM that exposes an API or a structured export. If it publishes a feed, I can sync it — with de-duplication and automatic expiry of sold or withdrawn listings.

Yes. The bottleneck is almost never WordPress itself — it's an unindexed query and eager-loaded media. I build faceted search on indexed, cached queries and lazy-load maps and galleries, so refining filters stays instant whether you have 500 listings or 50,000.

You own everything. It's your WordPress install, your code, your data. On delivery you get the repository, credentials and documentation — no subscription that holds the site hostage, no vendor lock-in.

Aggregators win on domain authority, but they lose on specificity. With proper RealEstateListing schema, clean URLs, controlled crawl budget and genuinely fast pages, your own listings can win the long-tail and local queries that convert — instead of feeding those buyers to a portal that then charges you for the lead.

Often, yes. If the foundation is sound I'll fix search, feeds and performance in place. If a theme or plugin is the actual bottleneck I'll tell you honestly, with the trade-offs, before anyone commits to a rebuild.

Yes — before the first call if you prefer. I'll work under yours or send mine, and client names never appear on my site unless you ask them to.

Start here

Get a free portal audit.

Send me your URL and your listing source. I'll profile your search, feeds and Core Web Vitals, then show you exactly where you're losing buyers and what it takes to fix it.

Most portal audits come back within two business days.

Schedule discovery call