Marketing blocked on engineering
Every landing page, pricing tweak and campaign variant becomes a ticket in someone else's sprint. Experiments that should take an afternoon take three weeks, so most of them never happen.
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Most SaaS marketing sites become the slowest part of the company: every landing page is a ticket, every experiment waits on a sprint. I build WordPress stacks that let marketing ship pages on their own — programmatic SEO at scale, sub-second loads, and a clean handoff to your product and docs.
The product is good. The site in front of it is the bottleneck — slow to change, slow to load, and invisible for the long-tail queries that actually convert.
Every landing page, pricing tweak and campaign variant becomes a ticket in someone else's sprint. Experiments that should take an afternoon take three weeks, so most of them never happen.
You need a page per integration, per use case, per competitor comparison, per city. Hand-building them stops at twenty. That's the exact long-tail your best-fit customers search for.
A four-second landing page raises your cost per acquisition on paid and quietly suppresses organic. You pay for the traffic twice — once to buy it, once in the conversions it never delivers.
A marketing stack your team can actually operate — and an engineer who speaks to both sides of it.
Hundreds of pages generated from structured data, each one genuinely useful rather than spun.
Composable sections your team assembles without touching code or filing a ticket.
Next.js or Astro on the front, WordPress as the editor — only when the trade-off is worth it.
A/B tests that run without a developer, and numbers you can defend in a board meeting.
The content that closes technical buyers, on the same domain as the marketing site.
Sub-second landing pages that hold up on launch day and on Product Hunt.
Median LCP on landing pages, down from over four seconds.
Programmatic pages generated and indexed from structured data.
Developer time needed for your marketing team to publish a new page.
Average lift in trial signups within two quarters.
Median PageSpeed score across delivered sites — measured on live URLs, verifiable on request.
Webflow, Framer and HubSpot CMS are genuinely good products, and for an early-stage team they are usually the right call. The strain shows later — when you need five hundred pages, your own data in the templates, and a bill that doesn't scale with your traffic.
Built for the page count and the team you'll have in two years.
Excellent early, constraining once you scale.
Product names are referenced for comparison only and belong to their respective owners. If you are pre-product-market-fit and shipping a ten-page site, a hosted builder is very likely the right answer and I will tell you so on the call.
I profile your site speed, indexation, page velocity and the bottlenecks between marketing and shipping — free, no pitch.
We design the data model behind your programmatic pages and the block library your marketers will actually use.
Built on staging with weekly demos, performance budgets enforced in CI, and analytics wired before launch, not after.
Migration, a training session for your marketers, documentation, a 30-day warranty and an optional care plan.
Because the constraint is rarely rendering — it's who can publish. WordPress gives your marketers a real editor with custom blocks and guardrails, while you keep an open data model you can template against. Paired with proper caching and an image pipeline it hits sub-second loads comfortably, and it can be driven headless later without re-platforming the content.
It means generating pages from structured data — one per integration, use case, comparison or city. Google penalises thin, spun content, not scale. The distinction is whether each page answers a real query with real information, so I build them from your own data with genuine differentiation, unique intros and strict indexation control on anything that doesn't earn its place.
Sometimes. Headless earns its keep when you have a real front-end team, a design system already in React, or product and marketing sharing components. It costs you preview fidelity, build complexity and a slower content workflow. If your marketing team is three people who want to publish a page on a Friday, classic WordPress with good caching usually wins. I'll tell you which case you're in.
Yes. The marketing site can sit on the root domain with the app on a subdomain and docs proxied to a path, or the reverse — whatever your stack already assumes. Where there's a choice, putting docs and blog on the same domain as marketing compounds authority instead of splitting it.
A full URL inventory before anything moves, a mapped redirect for every page that earns traffic or links, structured data and metadata carried across, then daily monitoring of index coverage and rankings for the first month. Migrations lose traffic when redirects are an afterthought — so they're the first artefact, not the last.
Usually, yes. I've worked as the external engineer alongside product teams for years — your repo conventions, your review process, your standup if you want me there. The goal is that your team can maintain everything I build, so the work includes documentation and a handover session, not a dependency on me.
Send me your URL. I'll profile your speed, indexation and publishing bottlenecks, then show you exactly where growth is being throttled and what it takes to unblock it.
Most growth audits come back within two business days.
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