WordPress · SEO · AI integrations

WordPress websites that rank higher and convert better.

I architect and build high-performance WordPress sites, technical SEO optimization & AI-powered automation.

10+ yrsWordPress engineering
45 → 98Core Web Vitals lift
48 hTypical project start
BarcelonaCET (GMT+1)
Services

Custom WordPress development,
technical SEO & AI automation.

01

Custom WordPress Development

Bespoke themes on an architecture that scales — headless when it makes sense.

  • Custom themes
  • Gutenberg + ACF
  • Custom blocks
  • Scalable architecture
  • Headless when needed
02

Plugin Engineering

Plugins built from scratch and wired into the systems your business already runs on.

  • Plugins from scratch
  • API integrations
  • CRM & ERP connections
  • WooCommerce extensions
  • Workflow automation
03

AI Integrations

Where WordPress stops being a website and starts doing work.

  • Chatbots & AI agents
  • Content generation
  • Editorial automation
  • RAG over your documentation
  • OpenAI, Claude or Gemini
04

Technical SEO

SEO engineering, not marketing SEO.

  • Core Web Vitals
  • Schema & structured data
  • Indexing & site architecture
  • Sitemaps & crawl budget
  • Log file analysis
05

Performance & Security

Fast under load, and hard to break.

  • Speed optimization
  • Caching & CDN
  • Hardening & WAF
  • Backups
  • Monitoring
06

Maintenance & Growth

Not just keeping the lights on.

  • Monthly improvements
  • New features
  • Recurring audits
  • Ongoing support
  • Technical roadmap
/01
0

Median PageSpeed score across the sites I've delivered.

/02
0

Average speed-up after a rebuild — from 4.8s to 2.0s load time.

/03
0

On WordPress — 60+ sites shipped and maintained.

/04
0

Average organic traffic lift within six months of launch.

/05
0

Uptime maintained across every site on a care plan, with monitoring and hardening baked in.


Industries I work with

Built for how each business
actually loses a customer.

Every sector leaks conversions somewhere different. I find where yours leaks, then engineer the fix.

E-commerce & WooCommerce

From catalogue to checkout — fewer steps, faster pages, more completed orders.

Checkout rebuildsCatalogues at scaleSubscriptionsFeed & ERP sync
See E-Commerce services

Publishers & media

High-volume archives that have to stay indexed, fast, and cheap to serve.

MultisiteCrawl budgetCore Web VitalsAd-stack cleanup
See Publishers & Media services

Healthcare & clinics

Accessible, compliant sites where trust and privacy aren't optional extras.

WCAG 2.2 AAGDPR & consentBooking flowsHardening
See Healthcare services

SaaS & startups

Marketing sites that ship weekly and rank for the terms that actually convert.

Programmatic SEOHeadless front-endsA/B testingDocs & changelog
See SaaS & Startups services

Real estate & listings

Property portals with heavy search, heavy media, and no patience for latency.

Faceted searchMap & mediaPortal feed importsCaching
See Real Estate services

Education & courses

Learning platforms where enrolment drops off the moment a page hesitates.

LMS integrationMembershipsVideo deliveryDrip content
See Education services

Customer stories

See how businesses transform with our solutions

Client under NDA Healthcare

Consolidated twelve country sites into one multisite and cut publishing time by 70%

Pharmaceutical group · 12 markets · 40k pages

Read the anonymized case study
Client under NDA E-commerce

Organic traffic up 180% after a WooCommerce rebuild and taxonomy overhaul

D2C fashion retailer · 6 markets · 9k SKUs

Read the anonymized case study
Client under NDA B2B SaaS

Page load time down 60% and Core Web Vitals green across the funnel

B2B platform · 3 languages · 1.2M sessions/yr

Read the anonymized case study

Confidentiality

Discretion is part of the work.

NDA before the first call

Sign one before you tell me anything, if you prefer. I'll send mine or work under yours.

No names on this site

Clients appear here only if they ask to. Everything else stays sector, scale and outcome.

Your code stays yours

Full IP transfer on delivery. Repos, credentials and documentation handed over, nothing withheld.


Testimonials

What clients say

Names are withheld by agreement. The numbers aren't.

SaaS

Anton migrated our ten-year-old site with zero downtime. Core Web Vitals went from 45 to 98.

CTO B2B SaaS platform · Germany
Marketing

Best WordPress developer I've worked with. The technical SEO depth is unusual for a developer.

Marketing Director Lead-gen agency · United Kingdom
E-commerce

Our WooCommerce store handles ten times the traffic it used to. The performance work paid for itself in a quarter.

Founder D2C fashion retailer · Spain
Travel

Fixed an indexation problem we'd been chasing for a year. Our category pages finally rank.

Head of Growth Travel marketplace · Netherlands
E-commerce

He rebuilt our checkout and cart abandonment dropped by a third. A plan and weekly demos, no drama.

E-commerce Manager Home goods brand · France
Industrial

The AI pipeline drafts our product pages. Two days of work became twenty minutes.

COO Industrial supplier · Poland
Healthtech

We passed our accessibility audit on the first attempt. He treats compliance as engineering, not a checkbox.

Product Lead Digital health platform · Sweden
Publishing

Hacked twice in one year before he took over. Since the hardening and WAF work, eighteen months clean.

Founder Multi-site publisher · Italy

How we work together

A transparent, results-driven process from day one

01

Discovery call

15-minute free consultation to understand your goals, current challenges, and project scope. No sales pitch — just honest assessment.

15 minFree
02

Technical audit

Deep dive into your WordPress setup, performance metrics, SEO health, and security posture. You get a detailed report with prioritized recommendations.

1–2 daysOptional
03

Proposal & timeline

Custom quote with clear deliverables, milestones, and realistic timelines. Fixed-price projects or hourly commitment — your choice.

Same dayFree
04

Kickoff & access

Set up Git repo, staging environment, project management tools, and communication channels. First sprint planning happens here.

1 dayIncluded
05

Development & updates

Weekly progress reports with demos, Git commits, and performance metrics. Full transparency — you see what's being built in real time.

OngoingPer agreement
06

Launch & support

Deployment checklist, DNS migration support, and post-launch monitoring. 30-day warranty on all work plus optional ongoing care plans.

Launch dayIncluded

Ready to start? Most projects begin within 48 hours of agreement.

Schedule discovery call
/ An agency, or one engineer

A web agency, or the
engineer who signs it?

I am not a studio with a sales layer. You hire one senior engineer who scopes the work, writes the code, and carries the consequences — the same person, from the first call to the third year of maintenance.

Working with me

One person, senior from day one, accountable end to end.

  • 01You brief me and I do the work. There is no account manager standing between the problem and the person fixing it.
  • 02One signature on the contract. Whoever scoped it is whoever ships it, and whoever answers when something breaks at 9pm.
  • 03Fixed weekly hours that you set. Unused hours roll over inside the month, and you can stop at the end of any month.
  • 04I stay after launch. Monitoring, Core Web Vitals and a roadmap — not a handoff document and a farewell email.

A typical agency

A pitch team, a delivery team, and a gap between them.

  • 01A senior wins the pitch. A junior does the build, and the senior reviews it maybe once a month.
  • 02Your project shares a team with six others. Priority follows the largest invoice in the room, and it usually isn't yours.
  • 03Every scope change becomes a change order. The final invoice rarely resembles the proposal you signed.
  • 04The invoice closes and the team moves on. Whatever the site does next is your problem to diagnose.
Transparent hourly rates

The more hours you commit weekly, the better your rate

Essential

Flexible support for smaller projects

$80/hour
10 hours per week commitment $700/week · $2,800/month
Get started
Most popular Save $10/hr

Professional

Best value for growing businesses

$70/hour
15 hours per week commitment $900/week · $3,600/month
Get started
Save $20/hr

Enterprise

Maximum value for dedicated support

$60/hour
20 hours per week commitment $1,200/week · $4,800/month
Get started

What's included?

Whatever you need. WordPress development, custom themes & plugins, technical SEO, performance optimization, AI integration, migrations, troubleshooting — you set the priorities, I deliver the work. No pre-packaged features, just results.

Month-to-month contracts. Cancel anytime. Unused hours roll over within the same month.


Who I am

Your long-term technical partner

Experience10+ years WordPress
Based inBarcelona, Spain
HoursCET (GMT+1)
FocusPerformance · SEO · AI

I'm a WordPress specialist with 10+ years of deep platform expertise. I understand the core architecture, know how to build custom solutions that scale, and master the technical SEO fundamentals that get sites ranking in both traditional search engines and AI-powered answer engines.

From performance optimization to strategic indexing, I ensure your business has a robust digital foundation that drives sustainable growth. My comprehensive approach means you're never left dealing with critical issues alone — I'm your long-term technical partner, ensuring uptime, security, and continuous improvement.

Start here

Start with a free site audit

Send your URL and tell me what you want to achieve. I'll analyze your WordPress setup, identify quick wins and long-term opportunities, then outline a roadmap combining performance optimization, technical SEO, and smart automation.

Anton Smolik at work

FAQ

Everything you need to know about working together

Both. Most of my work is on existing WordPress sites — audits, rebuilds, performance and SEO fixes, migrations. New builds are welcome too.

Within one business day on CET hours, usually much sooner. Active projects get same-day replies on the agreed channel.

Yes. Site down, hacked, or broken after an update — send the details and I'll prioritize it ahead of scheduled work.

Yes. I work with whatever you already run — shared, VPS, managed WordPress, or cloud — and recommend a move only when it's the actual bottleneck.

I'll say so upfront and point you to someone I trust, or coordinate with your existing team so nothing falls between the cracks.

Yes. I sign NDAs and work under a written agreement covering scope, rates, IP ownership, and confidentiality before any access is granted.

Monthly invoicing against your weekly hour commitment, bank transfer, month-to-month with no lock-in. Fixed-price projects are split into milestones.

They roll over within the same month, so a quiet week isn't lost. They don't carry across months.


Contact

Have a project?
Let's talk.

  • NDA? Absolutely — just ask.
  • I reply within one business day, CET.
  • You work with me directly — never a junior.
Schedule a call
Anton SmolikAS Anton Smolik WordPress engineer · Barcelona
Book a 30-min call

How can I help you?

Prefer email?hello@antonsmolik.com